Recruitment is changing all the time. Gone are the days of paper CVs – a digital hiring model is the new norm. Now, recruiters and employers can gain a broader view of a candidate through all the data available online – personal and professional profiles, online portfolios, projects, presentations and blogs. Social media features heavily in how employers and HR managers promote their vacancies. And even meeting candidates in person could become obsolete, as video interviewing gains more traction. Candidates may still apply with a traditional résumé, but it will be augmented with links to their LinkedIn articles, portfolio pieces and career blogs. This increase in effort on the part of candidates needs to be matched by employers and recruiters – with employment rates in the UK at a record high, it’s a seller’s market. So, what can we expect to see more of in 2017? Here are three trends to watch:
1. Facebook’s new job posting feature
In November Facebook announced that it is developing ways for employers to promote job listings on their business pages. The new Jobs feature could offer a paid option to boost vacancies for more exposure, and would enable candidates to apply immediately using info stored on their Facebook profiles. If you’re hiring, beware. Just yesterday we saw a series of damning comments from a disgruntled ex-employee on a job post – luckily this was not one of our clients! It could happen to the best of workplaces, though, so make sure your page admins are keeping an eye on what’s being said in the comments – especially if you decide to make use of Facebook when the job posting feature becomes available. If you’re job hunting, it may be time to clean up your Facebook profile to prepare for the new emphasis hiring managers and recruitment agents are likely to place on this platform. That way, you’ll be ready to hit ‘Apply’ as soon as you find that great new opportunity.
2. Microsoft’s takeover of LinkedIn
It’s been in the news since the summer, but the $26 billion deal finally looks set to go through now that Microsoft has addressed its rivals’ concerns. LinkedIn have promised to continue putting their members first, with little set to change in the short term. The new watchword is likely to be ‘integration’ – integration with Microsoft software such as Outlook and Office, with LinkedIn’s online education company, Lynda, and with Microsoft Dynamics CRM. We’re hoping LinkedIn will remain a brilliant resource for candidates looking to promote themselves and find that perfect new job in IT, Gaming or Telecoms. Whether the acquisition will add value for LinkedIn users or simply dilute the benefits of this platform remains to be seen.
3. Proactive recruitment
Engaging talent for your company requires a more proactive approach than ever before. Employers are overhauling their websites to make the application process as simple and streamlined as possible – which is what an increasingly tech-savvy workforce expects. Hiring managers and recruiters know that companies are being screened just as rigorously as they are screening candidates. Head hunters are working extra hard to snag passive candidates. And the overall hiring experience, from the job description, to social media interaction, to the “employment brand”, is vital to sourcing key talent for your positions. So, what can you do? It may be time to get professional help with your recruitment needs, especially if you’re hiring for technical positions such as software developer jobs, or if your main selling point is the stand-out culture and environment at your gaming studio. You don’t want to fall at the first hurdle!
As always, you can contact me for help with your job application or an initial and confidential discussion about your recruitment needs: get in touch on Twitter or Facebook.
Thanks for reading!